Courses

Course Description

Gaining and keeping the support of key stakeholders is essential to the success of any change initiative or project. This course connects change theory to communication strategies to help you identify and analyze your key stakeholders and determine the messages they need to hear when they need to hear them, and the best mode of communication to use. If you are using the same email to report to every stakeholder, you are probably missing opportunities to keep stakeholders invested and enthusiastic about your initiatives and projects.

“I liked the blend of activities: videos and teaching” – from spring 2017 participant

“Very relevant- good breakdown of people’s response to change.” – from spring 2017 participant

After taking this course, participants will be able to:

1. Grasp the role of change in an organization
2. Understand the Key Drivers of change
3. Appreciate why change efforts fail
4. Comprehend the change process
5. Understand and plan for the Butterfly-Effect theory
6. Identify key stakeholders
7. Recognize your Sphere of Influence
8. Utilize the 3 Steps of Change Implementation
9. Analyze your audience and individualize communication
10. Practice new skills on a case study

Credit(s): .45 CEUs

Length: 1/2 day

Audience: People who lead teams, departments, change initiatives, project teams, process improvement efforts, and/or determine goals and strategic plan.

This course pairs well with Building the Business Case for Change

Suggested Prerequisite: Building the Business Case for Change

Building the Business Case for Change will help you identify tangible benefits used to craft messages for key stakeholders.

Price: $150.00 Early Bird Pricing: $135.00 up to 4 weeks prior to the course start date.

• Course Texts: no texts are used in this course

If your organization has at least 6 participants and you desire to host the class at your site or you would like to have this course customized specifically for your organization, contact Beth Schaefer at 651-999-5834 or beth.schaefer@metrostate.edu

Cancellation Policy:

Class cancellations must be done fourteen full business days before the class start date.  No refunds for cancellations of less than fourteen full business days.  No Shows/Missed Classes – Refunds will not be issued for any missed class.  Late Arrivals/Early Departures – Metropolitan State University reserves the right to decrease continuing education units issued for late arrivals and early departures.  Written confirmation will be sent to you a week before class.  If a class is canceled, you will be contacted by phone, mail, or email.  Metropolitan State University reserves the right to cancel courses due to insufficient enrollment or unforeseen circumstances, such as weather (a full refund will be granted).