Courses

Course Description

Module 1: Introduction to Business Architecture

Objectives:

• Articulate the business need and value of Business Architecture
• Relate the role of Business Architecture to other organizational disciplines
• Identify, at a high level, tools in the business architecture toolkit
• Define nine blocks of a business model canvas

Module 2: Business Context and Environment

Objectives:

• Understand the organization holistically & environment in which business architecture exists
• Use tips and strategies for extracting
• Leverage various methodologies to describe the external environment
• Describe a company through the lens of business architecture and know how to define and generate a basic component of a business model canvas

Module 3: Know Your Customers

Objectives:

• • Use tips and strategies for extracting:
    • Customer segments
    • Value proposition
  • Create a deep understanding of your customer(s) using:
    • Jobs
    • Pains
    • Gains
  • Ensure your products & services meet/exceed your customers’ expectations

Module 4: Design Thinking

Objectives:

• • Create a deeper understanding of your customer(s) using:
    • Personas
    • Customer Journey Maps
    • Value Streams

Module 5: Applying in Real Life

Objectives:

• Understand the approaches and considerations for launching a business architecture practice within an organization
• Describe the skills, tactics, and techniques used by a business architect
• Appraise organizational culture about maturity and change readiness
• Identify common pitfalls to avoid
• Apply approaches and considerations to real-life scenarios
• Inventory skills with the BIZBOK Business Architect Skills Palette
• Apply the BAMM to launching a business architecture practice

Module 6: Case Study

Objectives:

• Apply your new skills to a case study
• Practice using the tools to identify customer jobs, pains, and gains

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