Module 1: Introduction to Business Architecture

Objectives:

• Articulate the business need and value of Business Architecture
• Relate role of Business Architecture to other organizational disciplines
• Identify, at a high-level, tools in the business architecture toolkit
• Define nine blocks of a business model canvas

Module 2: Business Context and Environment

Objectives:

• Understand organization holistically & environment in which business architecture exists
• Use tips and strategies for extracting
• Leverage various methodologies to describe the external environment
• Describe a company through the lens of business architecture and know how to define and generate a basic component of a business model canvas

Module 3: Know Your Customers

Objectives:

• Use tips and strategies for extracting:
  • Customer segments
  • Value proposition
• Create a deep understanding of your customer(s) using:
  • Jobs
  • Pains
  • Gains
• Ensure your products & services meet/exceed your customers’ expectations

Module 4: Design Thinking

Objectives:

• Create a deeper understanding of your customer(s) using:
  • Personas
  • Customer Journey Maps
  • Value Streams

Module 5: Applying in Real Life

Objectives:

• Understand the approaches and considerations for launching a business architecture practice within an organization
• Describe the skills, tactics, and techniques used by a business architect
• Appraise organizational culture in relation to maturity and change readiness
• Identify common pitfalls to avoid
• Apply approaches and considerations to real-life scenarios
• Inventory skills with the BIZBOK Business Architect Skills Palette
• Apply the BAMM to launching a business architecture practice

Module 6: Case Study

Objectives:

• Apply your new skills to a case study
• Practice using the tools to identify customer jobs, pains, and gains