Module 1: Introduction to Business Architecture
Objectives:
- Articulate the business need and value of Business Architecture
- Relate the role of Business Architecture to other organizational disciplines
- Identify, at a high level, tools in the business architecture toolkit
- Define nine blocks of a business model canvas
Module 2: Business Context and Environment
Objectives:
- Understand the organization holistically & environment in which business architecture exists
- Use tips and strategies for extracting
- Leverage various methodologies to describe the external environment
- Describe a company through the lens of business architecture and know how to define and generate a basic component of a business model canvas
Module 3: Know Your Customers
Objectives:
- Use tips and strategies for extracting:
- Customer segments
- Value proposition
- Create a deep understanding of your customer(s) using:
- Jobs
- Pains
- Gains
- Ensure your products & services meet/exceed your customers’ expectations
Module 4: Design Thinking
Objectives:
- Create a deeper understanding of your customer(s) using:
- Personas
- Customer Journey Maps
- Value Streams
Module 5: Applying in Real Life
Objectives:
- Understand the approaches and considerations for launching a business architecture practice within an organization
- Describe the skills, tactics, and techniques used by a business architect
- Appraise organizational culture about maturity and change readiness
- Identify common pitfalls to avoid
- Apply approaches and considerations to real-life scenarios
- Inventory skills with the BIZBOK Business Architect Skills Palette
- Apply the BAMM to launching a business architecture practice
Module 6: Case Study
Objectives:
- Apply your new skills to a case study
- Practice using the tools to identify customer jobs, pains, and gains
"*" indicates required fields